Unless you’re Radiohead in October of 2007, it’s nearly impossible to control how people hear your album for the first time. Donald Glover is trying really hard, though. He strongly suggests that you listen to his new album for the first time on the Internet, while reading a screenplay he wrote.

Donald Glover Put His New Album In a 72-Page Screenplay You Can Hear/Read Right Now | Co.Create | creativity culture commerce

Although Glover is primarily known for his role on NBC's Community, he also has a rap career sideline under the Childish Gambino moniker. (Opinion: This is perhaps the worst name of any rapper ever.) Glover is set to release his second non-mixtape album for sale on December 10th. Before this album is officially available, though, the rapper/performer is inviting fans to experience it online, embedded within the pages of a screenplay. Not for nothing is the song collection called Because the Internet.