In Italy, where economic woes are shaking up the film industry, a new generation of players with a bigger global vision is surfacing, epitomized by Ginevra Elkann. The granddaughter of Fiat chief Gianni Agnelli, Elkann is postwar Italian royalty. But despite her wealth, she is taking her time in the entertainment business, slowly building her Asmara Films shingle and Italian distrib Good Films on the back of international friendships, and with the kind of savvy and sophistication she learned as the part of a storied and wealthy family and at the London Film School.
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