Luxury auto brand Infiniti has turned to “The Blair Witch Project” producers to create “Deja View,” an innovative new piece of branded entertainment that embraces a choose-your-own-adventure storytelling model and digital platforms, including websites and smartphones, to unfold a mystery. In developing “Deja View,” producers wanted to create an online film that adapts to the viewer, depending on their conversations with the onscreen characters.
Viewers who want to participate call 877-777-3785 to start the story. Campfire, the branded entertainment company founded by Mike Monello and Gregg Hale, produced the film. In addition to “The Blair Witch Project,” they produced the home technology makeover series “My Home 2.0″ for Verizon’s FiOS, and worked on campaigns for HBO’s “Game of Thrones,” “True Blood” and Discovery Channel’s “Shark Week.” Given that Infiniti is bankrolling the 20-minute film, the Japanese auto maker hopes the project will help put a spotlight on its new Q50 sports sedan, at a time when rival automakers are also rolling new models into dealerships.
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