Sunday, October 27, 2013

Event films cannibalizing each other, says Illumination’s Meledandri | Variety

Chris Meledandri said Saturday that the feature film business has entered an unprecedented period of volatility and that it is losing — or has already lost — the next generation of potential moviegoers.  “Everybody’s familar with the broad issues, wheether it’s the continued contraction of the DVD marketplace, the disappointment in the domestic sustainability of audience interest in 3D. Things are coming at us from all sides,” Meledandri told the Visual Effects Society Summit in Hollywood. “The thing I worry about the most is the competition for young eyeballs. We’ve got so many other competing forms of media and entertainment and content.”  Meledandri cited his own experience with his sons, who are 14 and 23. “I observe in them is a very different relationship to the cinema than I’ve ever seen in previous generations. Simply put: They don’t have to go to the movies. I worry about a generation growing up without that habitual commitment to the movie theater.”

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