Most marketing campaigns for cameras either focus on the hardware or the random nature shot. With YouTube and other digital platforms creating a new generation of filmmaker, Canon has turned the lens on the kinds of films that can be made with its devices in an effort to stand out from its rivals. Ron Howard returned this year to back Canon’s “Project Imaginat10n,” the second edition of a contest that had individuals submit photos from which the director and his daughter Bryce Dallas Howard chose a few to have filmmakers adapt into short films.
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