October 2013 Preview - Box Office Mojo
With a decent September in the rearview mirror, the domestic box office is poised for an above-average October thanks to movies like Gravity, Captain Phillips and Jackass Presents: Bad Grandpa. The current October record of $693.4 million was set in 2009; while this lineup may not be able to match that, it's certainly going to get close. October kicks off with what is arguably its most-anticipated movie: after completing principal photography over two years ago, Alfonso Cuaron's Gravity finally hits theaters this weekend. Set in Earth's orbit, the movie features Sandra Bullock and George Clooney as two astronauts struggling to survive after they're shuttle is destroyed. While this premise has generated some cynicism—a common refrain is that it's too similar Cast Away or Open Water—that's been largely alleviated by strong marketing and stellar early reviews. Gravity's box office prospects are also aided by the fact that many people will seek it out in premium-priced 3D or IMAX 3D, which has been effectively sold as the way to see this movie.
Friday, October 25, 2013
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