A runway show is by no means the only way to promote a collection. For L.A. designers Stephanie Danan and Justin Kern, short films have been the key to success for their fledgling women's label Co, capturing the attention of their very first store buyers from Barneys New York and Browns in London and drawing shoppers to their website, co-collections.com. Since launching the label in 2011, Danan, a former producer, and Kern, a screenwriter, have created four short films featuring characters in their dressed-up classics. They've enlisted several high-profile friends, including Daft Punk's Thomas Bangalter; "The Kids Are All Right" co-screenwriter Stuart Blumberg; actresses Élodie Bouchez, Aubrey Plaza and Marisa Tomei; and artist Konstantin Kakanias.
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