The fall movie season is just starting, and we already have a breakout hit. Gravity's box office tally stands at $129 million after just 11 days, a total Time Warner's (NYSE: TWX ) Warner Bros must be ecstatic about. That box office figure by itself won't shatter any records. For example, The Avengers made $381 million at the domestic box office across its first 11 days.
But Gravity shares similarities to Avatar, a movie that had an opening weekend box office far from Hollywood's biggest blockbusters, but rode stunning visuals and positive word of mouth to a prolonged run of huge weekends. By the time it left theaters, Avatar was the highest grossing film in movie history.
While Gravity won't break Avatar's all-time box office record, it is set to follow the same strategy and become Hollywood's most intriguing film of 2013. Also, it has ignited talk of whether or not 3D film-making can make a comeback.
No comments:
Post a Comment