With a third straight weekend floating at the top of the box office, Gravity has become the most lucrative October movie in recent history. It has now shot past every other film released in the month over the past 30 years, including Pulp Fiction(1994), The Departed (2006), and Taken 2 (2012). Fueled by 3D screenings and strong reviews, the space thriller collected another $31 million in U.S. ticket sales this past weekend, for a three-week tally of $171 million. The box office surge has easily topped the film’s $100 million production cost and rocketed Warner Bros. well ahead of its peers in the 2013 race. “It’s a direct reflection of good word of mouth,” Paul Dergarabedian, senior media analyst at Rentrak, told Bloomberg. “It doesn’t matter what the competition is. It steamrolls along.”
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