A streamlined and tailored femininity has been the go-to look these past few years among Hollywood's power women (a description they all eschew, by the way). But with dresses and heels replacing the old-school generic pantsuit (sorry, Hillary), a new element has come into play in 2013: the personal effect. "I always like to add a twist," says Sue Kroll, president of worldwide marketing and international distribution at Warner Bros. Pictures, who is known for her black Lanvin dresses, Givenchy jackets and Irene Neuwirth necklaces. "Sure, it's about jackets, blouses, pants, etc., but if there isn't some slight quirk, it doesn't feel special. There's got to be some personal expression." Or, as described byTrisha Cardoso, executive vp corporate communications at Showtime Networks: "It's professionalism plus personal, mixing vintage with modern, high and low, like Dior pumps with a J.Crew sweater. It's important now to keep your look unique, not off the rack. Identity is an issue."
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