One thing is clear; for independent cinema to grow and thrive, it needs to find a more sustainable business model. And while there’s been a lot of hype around new forms of “alternative” distribution, few people have an answer to the question: “How does this new approach to distribution make more money than the more traditional approach?” Akin to the old catch-phrase “Where’s the beef?”, today smart filmmakers are asking “Where’s the business model?” Having spent the last three years analyzing all aspects of independent cinema in incredible detail (from production to marketing to distribution), I’ve developed my own answer in the form of an equation. With the recent launch of BOND360, I’m calling it the “360 Equation”:
ROBERT TEEL PRODUCTIONS ENTERTAINMENT NEWS
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