Time hasn't been kind to Zynga. Once the largest game developer on Facebook, the company has since endured a series of mistakes and poor decisions that have forced it to shed both jobs and users, while its profits have dwindled. This past July, Zynga revealed that its daily active user base had shrunk to 39 million players across its entire lineup of games, down from 72 million in 2012. FarmVille turned the company into a household name, but subsequent releases haven’t resonated with players in quite the same way. After filing for an IPO, shares of Zynga began trading on the NASDAQ on December 16th, 2011 -- and there's been little good news to report for the company since that time. Candy Crush Saga developer King appears to be in a similar situation: it’s known primarily for one massively successful game, which has grown by leaps and bounds in a short period of time. So it comes as little surprise that King, which will reportedly be filing for an IPO as well, has drawn plenty of comparisons to Zynga. However, while the two share many similarities, King has built its fortune by acting like an anti-Zynga; a cautious company adept at staying on top of industry trends. And this could help it avoid the same fate as the FarmVille creator.
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