Homer's Odyssey Iliad Entertainment News

Marvel's Thor 2 Tracking Strong But Nowhere Near Iron Man 2

Disney/Marvel‘s next superhero sequelThor: The Dark World just came on tracking this morning three weeks from release. The great news is that it’s showing very strong four-quadrant ‘awareness’ across the board building on the May 2011 original’s $65.7M opening weekend. And the good news is that it’s bringing in more ‘definite interest’ and ‘first choice’ among young and older females. But the bad news is that its projected opening weekend gross of $75M is nowhere near Iron Man 2‘s $128.1M opening weekend in May 2010.