Late last winter, posters depicting two of the U.K.’s hottest TV stars, David Tennant and Olivia Coleman, standing on an idyllic beach that had become a crime scene were a common sight in the British capital. The moody shot was part of a big marketing campaign to hype “Broadchurch,” one of the year’s most successful TV dramas and one that is being rebooted by series creator Chris Chibnall for Fox in the U.S. after making its debut on BBC America in August. To some, the marketing of “Broadchurch” was another sign that in today’s uber-competitive TV market place, content owners are increasingly marketing their shows like feature films.
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