This shouldn’t surprise anyone following the recent Nielsen studies including ones in March and in August that showed the volume of tweets about a television show provide an early indication of how well it might perform. 
The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just the number of writers, the companies said today. The effort could help Twitter‘s plan to go public: It said last week in an SEC filing that while the Nielsen Twitter TV Rating won’t “directly generate revenue” for the social network company it “will enhance our attractiveness to users and advertisers.” Twitter added that it has value as “a second screen for television programming” and that ads on Twitter complement “offline advertising campaigns, such as television ads.” Here’s today’s announcement:
The new Nielsen Twitter TV Ratings will consider the number of people who read TV-related tweets, not just the number of writers, the companies said today. The effort could help Twitter‘s plan to go public: It said last week in an SEC filing that while the Nielsen Twitter TV Rating won’t “directly generate revenue” for the social network company it “will enhance our attractiveness to users and advertisers.” Twitter added that it has value as “a second screen for television programming” and that ads on Twitter complement “offline advertising campaigns, such as television ads.” Here’s today’s announcement:
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