No pay TV subscription required: Scripps Networks Interactive is going direct-to-consumer with the launch of Ulive, an Internet video destination mixing full episodes and clips from shows on cablers such as Food Network, HGTV and Travel Channel with a lineup of 70 original web series. Scripps said Ulive, which soft-launched a few months ago, will expand its reach across its current viewership base and pull in new audiences via a “platform where video content is distributed in a thoughtfully curated way.” Ford Motor Co. has signed as Ulive’s launch sponsor and the automaker’s brands will be integrated into nine custom episodes. “With Ulive we have created an online destination where anyone can enjoy entertaining and relevant videos for the way you live,” Jeff Meyer, president of Scripp’s Ulive unit, said in announcing the service.
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