Facebook users parked in front of their TVs may increasingly notice an eerie coincidence: A startup says it has a way to serve ads in the social site’s newsfeed that will in less than 2 seconds after a commercial for the same advertiser appears on television. The company, social advertising firm Optimal, is not disclosing which advertisers it has worked with on the Facebook-TV synchronization capability. It recently conducted a test with an unidentified entertainment company, which was promoting an upcoming launch. According to Optimal, the test found that Facebook newsfeed ads synced in real-time to TV broadcast spots were clicked on 60% more often than Facebook ads there weren’t. (It didn’t say what the overall click-through rates were, but those are typically in the low single digits.)
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