The numbers said "Kick-Ass 2" was going to do just that.
Before its theatrical release, audience tracking surveys estimated the superhero action-comedy could gross as much as $25 million its opening weekend.
Instead, the sequel took in only $13 million, finishing far behind the civil rights drama "Lee Daniels' The Butler" and earning "Kick-Ass 2" an instant reputation as a flop.
For decades, tracking was used by studios to determine filmgoer interest ahead of a new movie's release and tell marketing executives where to spend their ad dollars.
But now trade publications, national dailies, blogs, TV newscasts and even drive-time radio shows share the once closely held numbers with everyday moviegoers. Tracking establishes financial expectations for a new film as well as an A-list star's ability to "open" a movie. The estimates effectively declare a winner before the weekly box-office battle begins.
No comments:
Post a Comment