Tuesday, October 22, 2013

Why the Hollywood Film Awards gets so many stars | Variety

Any writer will tell you that dialog is important, but the crucial element is subtext. And so it is with the Hollywood Film Awards. Every year, Oscar contenders go in droves to the event, usually making wisecracks, but often they don’t even know why they’re there. The answer is simple: It’s not about who won what, it’s about superstition and strategy.
The awards were started in 1997 and were pretty low-key until Fox’s 2001 “Moulin Rouge” was named Hollywood Movie of the Year. Some in the biz scratched their heads, but the Baz Luhrmann film a few months later earned a best-pic Oscar nomination. The following year the celeb quotient rose considerably, as Steven Spielberg, Tom Hanks and Jennifer Aniston all showed up to accept their honors. (And showing up seems to be the key factor in winning at HFA.)

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