Everywhere you turn, it’s as though everyone, and I mean everyone — from indie film pioneers to Hollywood’s household names — is raising funds online for a new film or video project.
A mere three years ago, crowdfunding was in its infancy and just learning how to walk. Now, it’s on its feet, running and moving faster month after month affording artists, entrepreneurs and conscientious individuals and institutions the ability to more easily fund the things that matter most to them.
More easily, but by no means easy, of course.
Because of crowdfunding’s rapid growth and popularity, it’s no longer sufficient to simply runanother crowdfunding campaign that seeks to presell a finished film. Transactions are particles of the past reassembling to form the relationships of the future.
We as filmmakers must strive to create something more experiential than another movie campaign; we must become more than just another content creator hoping to get his or her passion project off the ground through crowdfunding, and more and more of us are pulling a page from the book of transmedia and crafting campaign experiences to further engage their audience in creative ways.
In my book "Crowdfunding for Filmmakers," I write in detail about the “three Ps” of crowdfunding — Pitch, Perks and Promotion. But there’s a fourth one that’s most important of all, which enhances any campaign, and that’s Personalization.
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