The Grim Reaper stalks the reservoirs of Britain, hoping to lure an errant child to his death. A northern lad rescues a football from an electricity pylon before meeting a crispy end. Two friends caper along a train line as the rails begin to hum. A schoolboy sits moodily behind his mother, not bothering with his seatbelt. Even the threat posed by freshly polished floors was deemed enough to warrant a scare-ad by the Central Office of Information, the arm of the Cabinet Office that, until its austerity-driven closure last year, spent hundreds of millions of taxpayers' pounds (including a budget of £531m in 2009/10) trying to convince us we could die horribly, anywhere, at any time.
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