Long hobbled by clunky technology and often featuring old movies and television shows, the cable and satellite on-demand video services have been slow to catch on with consumers.
Now, the Rodney Dangerfield of TV technology is hoping wider distribution and programming enhancements aimed at luring new users will get it more respect.
A new report from Nielsen found that VOD is available in 60% of American TV households. That's a dramatic increase from just five years ago, when such services were offered to just 37% of homes.
"VOD is not a new technology. It's been around over 10 years," said Dounia Turrill, senior vice president of insights at Nielsen. "But the big difference is, over the past year or so, it has really transformed significantly."
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