In a move that reflects the deepening connection between television and social media, Nielsen has introduced a new type of ratings system that seeks to measure the audience for TV-related conversations on Twitter.
The new Nielsen Twitter TV Ratings will take into account not only the people commenting on a TV episode, but also the broader universe of people exposed to those tweets. The measurement firm's analysis found that the average Twitter audience for a show such as NBC's singing competition "The Voice" is 50 times greater than the number of people tweeting.
"We always knew there's a larger audience being impressed by and influenced by the tweets about TV," said Sean Casey, founder of Nielsen's SocialGuide unit. "We're excited now to present that data."
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