CANNES — Jeffrey Katzenberg, the CEO of DreamWorks Animation, told an audience of TV execs at the Mipcom mart in Cannes that six weeks ago he offered to commission three extra episodes — totaling 180 minutes — of “Breaking Bad.” He offered to pay $25 million per episode, he said. The episodes would continue from where the show ended.
“I had this crazy idea. I was nuts for the show. I had no idea where this season was going,” he said during the keynote session at Mipcom. “The last series cost about $3.5 million an episode. So they would make more profit from these three shows than they made from five years of the entire series,” he said.
He explained that he had intended to show the extra content as six-minute segments over 30 days online. “I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done,’ ” he explained.
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