RIO DE JANEIRO – In a wide-ranging alliance, most – if not all – of Rio de Janeiro’s top film-TV institutions and public-sector entities are teaming to launch a new international promo entity for its movie and TV industries, Films From Rio. Unveiled Monday at the Rio Festival, Films From Rio will make its bow at the Berlin Festival’s European Film Market in February, followed by Cannes Festival’s Film Market in May. Up to 10 Rio producers will attend the EFM, where Rio will also promote itself as an international shoot and co-production locale. Films From Rio is supported by Rio’s Inter-State Audiovisual Industry Union producers assn. (SICAV), the Federation of Industries of the State of Rio de Janeiro (FIRJAN), muscular film-TV invest fund RioFilme, the Rio Film Festival/RioMarket, investment agency Rio Negocios and the Rio Film Commission, which has just moved under the aegis of City of Rio.
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