Friday, November 1, 2013

For studios, having fans obsess over major properties is a current cost of doing business

Stop ‘Freaking Out’ About ‘Star Wars?’ Why Should Fans Start Now? | Variety

That’s not to say the column doesn’t make legitimate points about the history of the “Star Wars” franchise, including pre-release concerns about “The Empire Strikes Back,” the best of the six existing movies.
What the article ignores, rather, is the fundamental nature of modern fandom, one that studios have for better or worse embraced, despite the niggling and irritating aspects when it comes to nitpicking and second-guessing filmmakers.
Asking “Star Wars” fans to stop “freaking out” about the future care and handling of the characters is sort of like pleading with Laker fans to stop worrying about their playoff prospects in November. It’s a nice thought, but essentially runs counter to what defines them as “fans” in the way the term is currently understood.

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