Tuesday, November 12, 2013

Sequel Gets a Box-Office Boost From The Avengers

The Avengers Effect: Thor Sequel Gets a Box-Office Boost From His Team - Businessweek

The Marvel machine keeps growing. Thor: The Dark World earned $86.1 million at the U.S. box office this past weekend, an improvement of more than 30 percent on the debut of the first Thor movie. The jump might have something to do with the success of the Marvel’s 2012 movie, The Avengers, which raised the profile of Thor and his evil brother Loki.
Nearly every Avengers-themed sequel has made more money than its predecessor: The first Iron Man earned a respectable $96 million on opening weekend in 2008,Iron Man 2 jumped to $128 million in 2010, and this year’s Iron Man 3 brought in a whopping $174 million. The third installment has earned $1.2 billion worldwide so far—95 percent more than Iron Man 2.

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