Friday's Box Office: 'Best Man Holiday' Hammers Thor

Friday Box Office: 'Best Man Holiday' Steals Thor's Thunder - Forbes

The lesson of this weekend’s box office is two-fold. First of all, we have another shining example of why ranking is relatively irrelevant. Thor: The Dark World is actually not the top film on Friday. But while it will likely be the top film of the weekend, it is not the top story of the weekend. Universal’s The Best Man Holiday, a sequel to The Best Man fourteen years after the original, debuted with a strong $10.7 million. It should do around $30m for the weekend providing it has the same or similar 2.77x weekend multiplier as Think Like A Man($12.1m/$33m). The lesson here is once again said number will be an unquestionable triumph for the $17m comedy whether it ends up in first place or ends up in ninth place. The number is the number, and The Best Man Holiday‘s opening weekend is terrific no matter where it lands on the charts.