Amy Baer gets underway with several promising projects at Gidden

'Last Vegas' Producer Amy Baer Starts Gidden To Incubate Pics; Ernest Shackleton Tale 'Endurance' Among Them - Deadline.com

EXCLUSIVE: Last Vegas producerAmy Baer has launched Gidden Media, and the former CBS Films head and senior Sony Pictures executive gets off the ground with a batch of projects and a 7-figure development fund raised through a consortium of private investors. Baer will do what she does best, which is to invest the time nurturing material through the development process and then shop the results for feature films and longform television. Baer got her first taste of producing when sheexited CBS Films two years ago to join Laurence Mark and Joe Drake on Last Vegas, the Jon Turteltaub-directed comedy that crossed the $33 million mark in its second weekend, with Michael Douglas, Robert De Niro, Morgan Freeman and Kevin Kline starring for CBS Films.