With China's high-profile presence at AFM, insiders say the tenuous bond between the film sectors is reaching unprecedented levels of cooperation.
If there is an overriding theme to this year's American Film Market, it’s China’s arrival as a global film superpower. For the first time, nearly all of the country’s top distributors, producers and executives are flying the flag in Santa Monica.
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The country’s biggest state-owned player, China Film Group, has made the trip to AFM, and such powerful private production companies and distributors as Enlight Media, Bona, Huayi Brothers and Beijing Galloping Horse Film also are on hand. The increased presence underscores just how important the Chinese market has become in the past several years.
With its massive potential -- the nation is now building 10 movie screens a day for an estimated population of 1.35 billion -- Hollywood is leading the charge to find ways into the Chinese market. Insiders say co-productions and younger-skewing films targeting a new generation of moviegoers are the best way forward.
“Investment is slowly shifting from old-generation directors to the newcomers, and more attention is being paid to younger-generation film audiences. This is a young people’s world,” says Huang Ting, an industry analyst with Entgroup. “As far as cooperating for investment purposes goes, for sure there will be more companies actively cooperating with foreign production companies to help develop Chinese films.”
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