Saturday, November 16, 2013

Fox executive Mike Hopkins became CEO of Hulu in October. The website launched in 2008 with big ambitions to change the TV world by providing free online access to popular TV shows.

With new leadership, online video site Hulu changes TV strategy - latimes.com
The online video site Hulu once had ambitions of ushering in the future of television by shaking up the status quo.  But under its new management, the site will throw off its old mantle of TV disrupter as it seeks to work in partnership with cable and satellite companies.  Veteran Fox television executive Mike Hopkins took over as chief executive less than a month ago, an appointment that signaled the media companies that control Hulu wanted to turn the popular service into a feature offered through pay-TV distributors.  "When you hire a guy who's spent his life in distribution, it probably signals that they're looking for a second revenue stream in that area," Needham & Co. media analyst Laura Martin said.

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