hor: The Dark World pulls off a 2.73x weekend multiplier

Weekend Box Office Analysis: 'Thor 2' Sets Marvel Record With Mighty $86 Million - Forbes

In a somewhat surprising turn, Disney’s Thor: The Dark World earned $86.11 million over its first weekend.  I say surprising because of how comparatively not front loaded it turned out to be.  Thor: The Dark World earned 8% of its weekend figure from Thursday grosses, which is far less than Iron Man 3 ($15.6m/$174m) and identical to The Avengers, which scored both of which scored 9% of its weekend figure via Thursday midnight grosses ($18.75m/$207m). It also set an opening weekend record of sorts for Marvel, pulling in the least front-loaded Friday-Sunday debut weekend of any of their films, for a franchise-high 2.7x weekend multiplier.