Sunday, November 10, 2013

Superhero films in China prove to be box office gold

POW! Superhero films knock 'em dead in China

In "Thor: The Dark World," the titular hero does battle from London to Asgard. But perhaps Thor's greatest feat will be conquering China.  Just two years ago, superhero movies—including 2011's original "Thor"—underperformed other Hollywood genres in China. But in a short period, they've emerged as a force to be reckoned with. Chinese audiences have recently clocked the most ticket sales outside the U.S. for "Iron Man 3," "Man of Steel" and "The Wolverine" this year.  Keeping up the momentum in China is surely on the minds of executives at Walt Disney, owner of Marvel, and Warner Bros., which produces DC Comics movies. China is now the second-largest market for Hollywood films, and it's only growing. Ticket sales in the first nine months of 2013 are up 35 percent over last year, said Mike Ellis, head of the Motion Picture Association of America's Asia office.

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