It wasn’t that long ago that the lion’s share of a movie’s box-office haul came from tickets sold in North America. But markets overseas have become an increasingly significant part of a film’s success. Take for example, this past summer’s action-thriller Pacific Rim: the film earned just over $100 million dollars on our shores — and a staggering $304 million in foreign ticket sales (mostly in Asia).
Which is why the annual American Film Market — an eight-day gathering during which, among many other kinds of deal, foreign rights to U.S.-produced films are sold — has become a popular destination for Hollywood execs.
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