Things are looking up for Korean cinema, which has emerged stronger and more energetic after a weak patch that lasted from 2007 to 2010. In those four years, local films lost ground at the Korean box office and exports tumbled. Some filmmakers were quick to blame the halving of South Korea’s “screen quotas” scheme. But with hindsight, the protective system that regulated the number of days Korean films must be shown in cinemas seems less to blame than the fact that directors risked too much on high budgets and paid too little attention to understanding their auds. The problem reached its peak in 2010-11 when too many Korean films attempted to outgun Hollywood vfx movies and flopped at the box office, while at the same time several more modestly budgeted local stories surpassed the 2 million ticket sales that generally defines a hit in South Korea.
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