Lionsgate TV and Debmar-Mercury have recruited producer Nicky Weinstock to oversee creative development of comedies produced using its innovative “10/90″ deal template. Lionsgate TV topper Kevin Beggs is bringing in an exec to specifically focus on its 10/90 shows as the slate of comedies produced on the accelerated timetable is growing. The format was pioneered by Debmar-Mercury, the autonomous syndication company owned by Lionsgate and headed by Mort Marcus and Ira Bernstein, to ensure that successful comedies reached the off-market — and thus profitability — at a quicker pace than traditional network comedies. Weinstock will focus on development of multiple existing 10/90 projects and recruiting talent for prospective new series.
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