ocial media and cinema form an interesting alliance in this involving, amusing yarn

Film Review: ‘Mary Is Happy, Mary Is Happy’ | Variety

Social media and cinema form an interesting alliance in “Mary Is Happy, Mary Is Happy,” a first-of-a-kind feature based on 410 consecutive Twitter updates by a poster known as @marylony. Molding these messages into a story about an angsty high-school girl and her best friend, Thai helmer Nawapol Thamrongrattanarit overcomes a rocky start to gradually weave an involving and amusing yarn. It will be a challenge attracting regular viewers to such a cross-platform concept, but many willing auds will discover a jaunty “Celine and Julie Go Boating”-like charm to this semi-surreal stream of Twitterness. Following berths at Venice, Busan and Tokyo, the pic appears certain to enjoy a lengthy fest life. Local release is planned for late 2013.